
Designer and implementer of the Roots in Stone campaign
Stone Brand is a non-profit organization founded by Mohammad Akbari, Keyvan Shahin, Abbas Yavari, Naser Honarmand, Sattar Hajbagheri, Mohammad Mazaheri, and a team of stone industry experts and enthusiasts. The organization aims to creatively promote awareness and education in branding in the building stone industry in Iran. Stone Brand strives to play an important role in changing traditional attitudes and improving the position of branding in the stone industry through creative events, seminars, specialized workshops, and educational programs.
These days, Stone Brand is seeking sustainable and responsible changes in the industry, emphasizing innovative and environmental concepts. In addition to branding, one of the key goals of this project is to increase attention to the optimal use of natural resources and reduce waste in the production and marketing processes of building stone.
Overall, Stone Brand seeks to create a cultural and awareness movement in the stone industry that helps improve the branding and marketing of building stones and focuses on building a sustainable and responsible future for the industry.
The Stone Brand team’s mental and functional approach is based on the idea of creating shared value for the industry’s stakeholder chain.