Root in Stone

Root in Stone is an innovative project that aims to restore nature and strengthen a culture of responsibility in the stone and mining industry. The project seeks to create a sustainable balance between the exploitation of natural resources and their restoration. It aims to spread this culture among all stone industry actors, especially members of the Stone Brand Group.

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Establishing a balance between nature and the stone mining industry

Root in the Stone emerged from the need to establish a balance between nature and the stone mining industry. For years, natural resources have been extracted with insufficient attention to their restoration and preservation. However, after carefully examining the environmental impacts of stone extraction, we decided to embark on a new and more sustainable path, a path where every step taken in the industry is accompanied by the restoration and revitalization of nature.

From the stone we take, we plant a root in the ground. . .

The main idea behind Root in the Stone is that for every stone extracted, trees should be planted to establish environmental balance. With the slogan ‘From the stone we take, we plant a root in the ground,’ this project aims to foster a culture in which every miner and industrialist is committed to restoring the environment.

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The mission and goals of Root in the Stone

The mission of Root in the Stone is summarized as creating positive changes within the stone and mining industry while placing greater emphasis on the environment. We aim for all industry participants to be aware of their responsibilities towards nature and take steps towards its restoration and preservation. Planting trees, as a symbol of nature’s revival and the effort to maintain a balance between resource use and returning to nature, lies at the heart of this project.

Belief in Root in Stone

We believe a sustainable future can only be achieved when nature is utilized with tremendous respect and care. For this reason, Root in the Stone seeks to collaborate with artisans, miners, and local communities so that this project benefits both the economy and the environment simultaneously.

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FAQ

Read the answers to some questions that may concern your mind. . .

As participants in the stone industry, one way to remain committed to preserving the environment is to accompany any extraction of natural resources with their regeneration. For example, we can plant a tree for every ton of stone extracted from the mines to maintain environmental balance. Additionally, we can utilize modern technologies to reduce waste and optimize the use of stones while continuously providing training on sustainability to our teams and workers. These actions help us lead the industry while remaining committed to preserving natural resources for future generations.

Planting a tree for every stone extracted helps restore the environment and creates a balance between industrial activities and nature. This action signifies a commitment to a more sustainable future, allowing for using natural resources without causing permanent harm to the environment. Trees can absorb carbon dioxide, help preserve soil, and provide oxygen, thereby minimizing the negative impacts of stone extraction. This approach enhances the industry’s credibility in society and paves the way for sustainable development.

Establishing a balance between extraction and regeneration is vital because natural resources are limited, and excessive extraction can cause irreparable damage to the environment without attention to restoration. If we utilize the land without regard for regeneration, the stone industry’s environment and future economy are at risk. Regenerating resources, mainly through tree planting and rehabilitating extracted lands, helps maintain ecosystem balance, prevents soil erosion, and creates sustainable resources for future generations. These actions ensure the continuity of industrial operations and guarantee the industry’s future.

A culture of sustainability and responsibility can simultaneously ensure economic growth and the protection of natural resources. When miners and stone industry players are committed to the environment, they improve the industry’s public image, increasing consumer and investor confidence. Also, by reducing waste, optimizing resources, and using more efficient methods, operating costs are reduced, and profitability is increased. This approach simultaneously helps to preserve natural resources and create more sustainable economic opportunities.

Yes, every mining and quarrying operator should seriously protect the environment and promote sustainability. Institutionalizing this responsibility can be done through ongoing training, strict environmental regulations, and creating economic incentives for companies that value sustainability. Establishing ecological standards in mining operations, reducing waste, and optimizing processes can help preserve natural resources. Also, implementing nature restoration projects, such as planting trees and rehabilitating mined areas, can practically reinforce this responsibility and become institutionalized as a culture in the stone industry.

Our Audience

The audience of Root in the Stone consists of three main groups

Government Entities

This group includes the Chamber of Commerce, the Iranian Stone Association, the Department of the Environment, engineering systems, natural resources, and cultural heritage organizations. Collaborating with these institutions is essential for enforcing environmental laws and regulations and promoting a culture of sustainability in the industry.

Public Audience

The general public includes architects, builders, developers, students, environmental activists, and media personnel, who are a special focus for Root in the Stone. This group plays an essential role in transmitting the culture of sustainability to society and positively influences end consumers through awareness-raising.

Stone Industry Professionals

This group includes miners, factory owners, traders, machine operators, warehousemen, and stone installers. These individuals play a crucial role in the extraction, production, and distribution of natural stones, and we aim to create awareness and engage with them to promote sustainability in the industry.

Why was "Root" chosen as the name for this project?

The root symbolizes sustainability and commitment to the future and the preservation of natural resources. . .

The root symbolizes sustainability, a connection to the past, and a commitment to the future. Just like the roots of a tree that cling to the earth and give it life, at Roots in Ston,e we seek to create a deep connection between nature and industry.

The root represents our commitment to preserving natural resources; for every stone we extract, we must plant a root in the ground, just as every tree establishes balance and sustainability in the ecosystem through its roots.

The goal of Stone Brand and the Root in the Stone project is to ensure that an industry that exploits nature is also committed to its restoration. This commitment is deeply embedded in the project’s roots.

Just as a tree’s roots penetrate deep into the earth and give it life, we aim to penetrate the heart of the stone industry to restore sustainability and balance to it.

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